Thursday, October 30, 2014

Nostalgia's Appeal for Alternative Lifestyles: Formulas Work













Nostalgia’s Appeal Has a Formula

A Look at What Makes Retro Cool Today for Alternative Lifestyles



                                                     John J. “Jack” Crowley                         











HUMAN-240 F2WW

Professor Harlan Schottenstein

Oct. 29, 2014












   The more things change, the more they stay the same.  Nostalgia comes and goes, yet stays interestingly relevant in a new time. It’s all about looking back, perhaps through rose-colored glasses. Critics scoff at the conveniently forgetful aspects of selectively looking at the past. But it works. In gay culture, nostalgia in music recounts the pre-AIDs era and the later repression of open sexual culture.
     “Remember when” changes with musical, theatrical or fashion whim, historical revisionist rewrites of unpopular facts. Arguably, dusting off glory-day ideas sells new products.  Or paying tribute to a sexual freedom once less endangered.
     That’s the crux of formula analysis detailed in, “Between Light and Nowhere”: The Queer Politics of Nostalgia.” In this article, though, transgender music and gay culture join the look-back fun.  It also uses “trans” amid sexual-surgical changes to retroactively revisit transgender politics in a more-enlightened and less-conservative time. 
     Elitist rejection of nostalgia in the transgender community overlooks a simple fact. Whether a person is gay, straight, bisexual or transgender still means nostalgia still is a time of change or transition, argues author Nishant Shishani (1226)
    Shishani concludes that nostalgia formulas make just as much marketing and business as good-guy triumphs or love-seeking girl finds the right man.  She cites in her analyses a sweeping negative generalization of indiscriminate thirst for all things “retro.” It’s populist and consmumerism mixed together to generate product interest, especially in fashion. While that may appeal more to women, or so some may presume, nostalgia can even repeatedly reconstitute things such as World War II. (Fury, the current Brad Pitt tank-crewman movie,  is formula male nostalgia.)
    Nostalgia also plays a role in the music culture of drag queens and queer bands, even as they display purposeful filth, portray genital mutilations and appear on mainstream shows like (David) Letterman. One even had a song on the cult movie, V for Vendetta.
     Shishani revisits the often-criticized use of nostalgia as a convenient way of dividing high versus low classes. Middle-class people might like retro comic books, while the upper crust consumer prefers original paintings that reference retroactively “good” times. The latter takes big money. The comic book fan can subsist from one collectible to another.  Both like things gone by; one pays more.
   Nostalgia is not the fashion of history, but rather its scraps. The post Don’t-Ask-Don’t-Tell world has dulled the transgender or gay world’s political teeth amid neo-liberal concerns about “privacy” among consenting adults. (Shishani, 1228)
 Conclusion
     Nostalgia offers a chance for society – and people of alternative sexual preferences – to return to the days of the past. When they can – at least in their political and cultural lives – return “the intimacies of exile in the past.” When it was OK to revel in their “otherness.” Shishani eschews the class-divisional shunning of nostalgia, both as a formula and as a fact. The author asserts that remembering the privacy of the past is important. It is a continuum. Politically and sexually, it permits transgender, gay and other couples to honor a more-private past, recognize the continuities of the politically correct presence, and work toward “a more-radically democratic future.” (Shishani, 1228).
   I always thought nostalgia was about remembering old times, glory days and neat pieces of history. About comic books, romance and good versus evil. This analysis, however, takes a different view of nostalgia. It’s one I’d never appreciated because I don’t live in the world that is explored. Yet nostalgia is a formula for alternative-life partners too.  Looking back is a continuity of their own unique circle of life.
    Shishani’s writing added a dimension of nostalgia in a political sense in the context of those often shunned in traditional political, sexual and cultural circles. To those with alternative lifestyles, there is a nostalgia for the days when there was less disease, fewer well-meaning but misguided societal inquiries and more interpersonal and cultural privacy.

References:

“Between Light and Nowhere”: The Queer Politics of Nostalgia, (Shahani, N.)
       The Journal of Popular Culture, Volume 46, issue 6 (December 2013), p. 1217-1230
      ISSN: 0022-3840, DOI: 10.1111/jpcu.12085, Wiley



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